Presence is not only being found, but also the quality of the search. Almost everyone with a pulse turns to Google to find a product or service, and very few will go beyond the first page looking for the underdog. The challenge lies in getting in those top 3 organic results, which is nothing short of a science.
According to the Google/Millward Brown Digital, B2B Path to Purchase Study in 2014, B2B researchers do 12 searches prior to engaging on a specific brand’s site. In addition, 71% of B2B researchers start their research with a generic search.
So it’s important to find out where you are coming up in those generic searches and be sure to try a variety of keywords in doing so. Then come up with a plan of action for your SEO. And if you’re budget constrained, start with organic options first.
I have always prided myself as a frugal marketer, and diving into SEO or AdWords depending on your parameters can get hell-aciously expensive if you don’t know what you are doing as a small to medium business owner. Many SEO experts I know start their services at $1,000 a month – not necessarily attainable for the solo-preneur especially in early stage growth.
Three ways to increase your online presence that won’t cost you a dime:
Reviews – ask clients to review your services on Google+, Yelp, Facebook and other social media channels. Google loves real life interaction and has positioned reviews to impact your organic ranking.
Video – Google loves Video, especially YouTube. Create your own simple videos even from your phone or screen share to get your idea, expertise and case studies across.
Blog – And I don’t necessarily mean your own. Start visiting blogs in your niche and sharing your thoughts, comments and recommendations that link back to your site.
But before you venture into these efforts, make sure you’re site represents the real benefits of working with you.